校园英语

2014, (18) 191-192

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Marketing Strategy of Fast Fashion Brand A Case Analysis Based on H&M
Marketing Strategy of Fast Fashion Brand A Case Analysis Based on H&M

Jin Chuchu;

摘要(Abstract):

This thesis takes H&M, a leading fast fashion brand, as a case to analyze the success of international fast fashion brands' marketing strategies in China as a reference to domestic clothing brands.

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作者(Author): Jin Chuchu;

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